Ahmed Nassef, VP/MD, Yahoo! Middle East

With twelve years of professional experience in marketing management and consulting both in the US and the Arab world, Ahmed has specialized in the implementation of direct marketing, response-based techniques to maximize the profitability of customer relationships, both online and through traditional media. Before joining Maktoob, Ahmed was Senior Consultant with database marketing firm Cross World Network, where he developed marketing programs for Acxiom Corporation and McCann Relationship Marketing. He also served as Vice President, Marketing at Omnipod, a developer of Internet based software based in New York and as Vice President of Marketing for Human-i-Tees, Inc., where he helped grow revenues from $1 Million to $45 Million annually in less than six years, making it the US's leading cause-related cataloguer of products targeting the youth and education markets. Ahmed has also published articles on marketing topics for various U.S. based direct marketing trade publications.